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Online firm takes clients by storm with MailCentral |
First e-newsletter dramatically increases hits to website
An online business selling high quality office and interior plants has wowed its customers and substantially increased hits to its website by using MailCentral's innovative e-marketing solution. Interiorplantscapes.co.uk had immediate positive results after sending out its first email newsletter created using MailCentral from Atomic Design.
"We weren't sure about emailing newsletters to our clients, because we thought people wouldn't look at it. But after sending the initial one to 5,000 customers, there was a very good response. The customers loved it. In fact, the head of one company that has 70 offices called us back to say the newsletter was fantastic and that we should send it to all his employees," says Amanda Shropshire of Interiorplantscapes.co.uk.
The company was so happy with MailCentral after taking up Atomic's offer of a free trial, that it has decided to continue using the service. "The best part was that we could see the response rate in terms of how many people actually opened and read the newsletter and which part of it was the most popular. We were surprised with the results because it wasn't what we had expected. Most people clicked on the link to see the photographs of plants and flower arrangements on our website," adds Shropshire.
MailCentral allows you to seamlessly manage your e-mail campaigns cost-effectively, producing professional results and automatically managing your database for you. "It is very useful, flexible, immediate and places us in people's minds by reminding them of all that we offer," she concludes.
Atomic Design's New Media Director Edwin Stemp says: "MailCentral offered Interiorplantscapes.co.uk the opportunity to grow the business and place all the products in their customers' minds. Most of our clients agree that ease of use, low, predictable cost and automatic database management are some of the main reasons for choosing MailCentral."
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