Email Newsletters are number one for high ROI |
Usability expert Jacob Nielsen has posted a top ten list of internet redesign tactics with a high return on investment.
Email Newsletters rank in at number one.
The article states “If you don’t have a newsletter, then publishing one is probably the single-highest ROI action you can take to improve your Internet presence. If you do have a newsletter, then improving it according to research findings will likely make it several times more valuable to your organization.”
You can check out the full “10 High-Profit Redesign Priorities” list here.
You can read about one of Atomic’s success stories our client’s email newsletter here.
"To begin with I wasn't sure how effective MailCentral would be for my business.
But the results have been little short of amazing! Within 24 hours of sending our initial email newsletter to one of our databases, we saw the daily user sessions on our website increase from 4,000 to 10,000.
In total, we achieved over 14,000 new user sessions which is 10 times better than any of our previous campaigns. Having proved the concept with the MailCentral free trial, I have just signed up to a 12 month contract to cover all 4 of my job sites"
Duncan Freer - MD The Jobsearch Group
As a provider of email marketing solutions, Atomic Design and MailCentral are perfectly suited to improve your sales and boost visibility every day.
For advice on improving your email newsletter performance and ROI contact us to see what we can do for your company.
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