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Layden Kirby Logo Design

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Corporate Branding : Vertex Branding

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Vertex Branding

How it works for me and you

Vertex (part of United Utilities) asked Atomic to produce a complete set of corporate guidelines which included all the sub brands and divisions. The guidelines entitled “How it works for me and you” demonstrate how the logo should be applied across all formats including print, signage and electronic media.

It was clear from the brief we had to make sure the guidelines had a "pick me up" factor. Incorporating carefully chosen photography, we made the design interesting and engaging. Electronic versions (PDF) of the guidelines were also created for efficient distribution throughout the company.

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