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Positive Brand Building
The PR service provided to Brunel Franklin has been an excellent example of how negative perceptions can be completely turned around to positively support a national brand building strategy.
From zero media profile at the start of the campaign and a prevailing negative perception of the business based on lack of education, Brunel Franklin has become established as the industry leader and a credible financial services organisation.
The process has been significantly assisted by an intensive PR education campaign with national personal finance and business editors, resulting in major positive coverage across national media including BBC Working Lunch, The Sunday Telegraph, The Observer, The Times, The Telegraph, The Mail on Sunday The FT, The Independent and The Express. Numerous positive articles have also been placed in key regional media and national electronic news sources.
For more information about PR or Corporate Brand Building, please contact Ed on 0161 929 7221.
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